Author

Chief Marketer Staff

  • Agencies

    Direct-to-Consumer: Can Manufacturers Leapfrog Retailers?

    The increase of direct-to-consumer marketing by manufacturers means that retailers cannot be complacent because the consumer will be looking for the best deal.

  • Listline e-Newsletter 6/18

    This file names more than 74,524 chief financial officers who subscribe to this online publication

  • Agencies

    Pepsi Uses “Influencers” to Launch a New Product

    Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?

  • Homer Tells You Where to Go

    Homer Simpson can probably find beer or donuts the way a pig can find truffles, but do you want him guiding you on the nation’s roads? Maybe not, but as of this week, users of TomTom’s portable navigation devices can pay to have Homer Simpson tell them where to get off… the highway

  • Sponsorship Spending Revised, Growth Cut in Half: IEG

    In response to an unprecedented economic situation not faced by the sponsorship industry in the past two decades, IEG has revised its forecast for sponsorship spending this year, cutting it in half as the full impact of the recession grips North American companies

  • Staples Does “Do Something” Again

    Stationery retailer Staples is reprising last summer’s “Do Something 101” campaign to get students involved in collecting school supplies and money for needy kids

  • Ad Spending Up in Movie Theaters: CAC

    Advertising in movie theaters is proving a bright spot at a time when spending on advertising has been pummeled in many other media

  • News Briefs

    WORLD WRESTLING ENTERTAINMENT: Mattel and the Young Adult Library Services Association have partnered for the SummerSlam Reading Jam

  • Mercury Media Debuts Hispanic Unit

    Mercury Media has launched Mercury En Espanol, a unit that will offer Hispanic-focused, in-language advertisers a full suite of general market, integrated direct response services

  • Live From DM Days 2009: LinkedIn Exec Lays Down the Rules

    To hear Mike Gamson tell it, Linked can solve all your marketing problems.

    But you have to follow the rules.