Chief Marketer Staff

• Versand Said to Buy British Cataloger Freemans

  German-based catalog conglomerate Otto Versand GmbH has agreed to buy the Freemans catalog from Sears Plc, according to wire service reports.No terms

• DIRECT Listline

  Engineering Professors Database MGI has been chosen as list manager for this new 18,413-name file. These names, which were compiled directly from the

• NCR Introduces Touch Point Integration Software Suite

  NCR Corp., Dayton, OH, has released InteractionPlus, a suite of touch point integration and personalization software. The “touch points” can include kiosks,

• Lands’ End Names Johnson VP of Direct Marketing

  Cataloger Lands’ End Inc., based in Dodgeville, WI, named David A. Johnson vice president, direct marketing. He replaces Lori Liddle who resigned as senior

• AtHome, Motorola Unveil Ad Campaign

  AtHome Network, Redwood City, CA, and Motorola Inc., Arlington Heights, IL, are debuting what they call the cable Internet industry’s first national advertising

• Winneker Leaves WCJ/Chicago

  Allan Winneker, president/CEO of Wunderman Cato Johnson Chicago, will leave the agency at the end of May. Winneker has not disclosed his future plans.At

• Snyder Acquires Media Syndication Global

  Snyder Communications Inc., Bethesda, MD, has acquired New York-based Media Syndication Global, an integrated marketing and media services company.The

• Hyundai Motor Launches Parts Ordering Web Site

  Hyundai Motor America has launched its new Hyundai Parts Online internet parts ordering system, which it said is the first in its industry.Customers who

• Western Resources Buys 40% Interest in Paradigm Direct

  Western Resources, Topeka, KS, has acquired a 40% interest in direct marketing services company Paradigm Direct, Fort Lee, NJ, for $31.2 million.The investment

• New Chairman/CEO At Rapp Collins

  Rapp Collins Worldwide, New York, named Malcolm Speed as chairman and chief executive officer. Speed, who had been executive vice president and partner