Chief Marketer Staff

• Agencies

  TV Guide Appoints a Database Manager

  THE TV GUIDE Magazine Group has created a new position for director of database marketing, and has tapped David Bernard-previously the managing director

• More Gloom in the Sunshine State

  Here’s an update on recent developments in Florida’s ongoing probe of the sweepstakes industry:The Case of the Pre-Selected Winner The State of Florida

• Agencies

  Mileage Melange

  BY AUGMENTING BASIC vehicle purchase information with odometer data and wear patterns gleaned from service and maintenance visits, a Tampa, FL Ford dealer

• In Any Event

  When the Power Rangers came to Bentonville, AR, this spring, Ray Hughes brought his 10-year-old son to see them. Twice.The boy had so much fun leaping

• Using Their Imagination

  Minneapolis neighbors Imation Internet Studio, a subsidiary of Imation Corp, and Gage Marketing Group have launched Imaginet, an interactive business

• Agencies

  Hyundai Creates Site for Parts Orders

  HYUNDAI MOTOR AMERICA launched Hyundai Parts Online, an Internet-based parts ordering system, which it said is the first in its industry. Customers who

• Gel Bait

  RANCHO DOMINGUEZ, CA These days, you don’t necessarily need to fork over a lot of cash to tie into a hit TV series.Looking to increase exposure on the

• Agencies

  Global to Market Through Airlines

  COMPUTER DIRECT MARKETER Global DirectMail Corp., based in Port Washington, NY, has struck deals with American, Delta and United airlines that will allow

• Agencies

  Telemarketing Salary Growth Slowing

  THE DAYS of double-digit hikes in telemarketing salaries may be over, judging by a survey from TeleManagement Search, a New York executive search firm.Inbound

• Money Where Its Mouth Is

  POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The