Chief Marketer Staff

• More Gloom in the Sunshine State

  Here’s an update on recent developments in Florida’s ongoing probe of the sweepstakes industry:The Case of the Pre-Selected Winner The State of Florida

• Client Side

  Karyn Erickson named director, sales insights at Allied Domecq Spirits USA, Old Greenwich, CT. Also at the company, Mike Harris named brand manager for

• Agencies

  List Source

  Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.Cost:

• In Any Event

  When the Power Rangers came to Bentonville, AR, this spring, Ray Hughes brought his 10-year-old son to see them. Twice.The boy had so much fun leaping

• Agencies

  Postal Progress

  IN THE YEARS following World War I, being gay was enough to disqualify people from being postal workers.Case in point: In 1924 or 1925, Henry Gerber,

• Agencies

  Direct Coverage

  IN CONSUMER INSURANCE, direct marketing has the smallest share of the pie, but it’s growing the fastest. Direct won’t ever completely replace agents,

• The Phantom Summer

  EDITOR’S NOTE: There are no plot lines given away in this article, because we didn’t want to spoil the excitement for the rabid fans who have been waiting

• Agencies

  DM Results Up: Survey

  TRADITIONAL DIRECT MARKETERS’ mailing results improved slightly in the fourth quarter of 1998, according to a just-released survey by Edith Roman Associates

• Money Where Its Mouth Is

  POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The

• Agencies

  Telemarketing Salary Growth Slowing

  THE DAYS of double-digit hikes in telemarketing salaries may be over, judging by a survey from TeleManagement Search, a New York executive search firm.Inbound