Chief Marketer Staff
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Agencies
Global to Market Through Airlines
COMPUTER DIRECT MARKETER Global DirectMail Corp., based in Port Washington, NY, has struck deals with American, Delta and United airlines that will allow
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Agencies
PRICELINE.COM
Here’s an interesting twist: Priceline.com founderJay Walker is this year’s DMDNY Direct Marketer of the Year-despite the fact that he chose not to use
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Marketing Services
Lisa Sallwasser named creative director at Marketing Support, Inc., Chicago.Royce Wolfe named director of worldwide sports marketing at Carlson Marketing
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Agencies
Postal Progress
IN THE YEARS following World War I, being gay was enough to disqualify people from being postal workers.Case in point: In 1924 or 1925, Henry Gerber,
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Money Where Its Mouth Is
POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The
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A Need For Speed
Rapp Collins Worldwide, New York City, tapped Malcolm Speed as chairman and chief executive officer, filling the slot vacated last year with the departure
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Agencies
HBO AND CINEMAX
In the not-too-distant future, Home Box Office will send U.S. households e-mail offers with full-motion video files attached, which viewers can then open
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Going Be-Lowe the Line
Zipatoni gains a large partner.The Zipatoni Co. expects to receive new business through its partnership with The Lowe Group, the worldwide agency with
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Agencies
Eliot Schein Dies at 58
VETERAN DMER Eliot DeY. Schein died on April 2 at age 58. During his career, Schein served as president of Schein/Blattstein Advertising, as professor