Chief Marketer Staff

• Monica Smith Launches Marketsmith

  Monica Smith, most recently executive VP of list management at Novus Marketing, Valhalla, NY, has launched her own company, Marketsmith.The new business,

• HotData Adds Polk, D&B Data to Internet Offerings

  HotData, Inc., Austin, TX, has inked an agreement to provide The Polk Company and Dun & Bradstreet information directly into desktop software applications

• Harte-Hanks Names Chairman and Elects New Officers

  Harte-Hanks Inc., San Antonio, TX, has elected Larry Franklin chairman and chief executive and Richard M. Hochhauser president and COO. Previously, Franklin

• Limited Plans Limited Too Spinoff, Catalog and Web Site

  Columbus, OH-based clothing direct marketer/retailer The Limited plans to spin off its Limited Too girls clothing line into a chain this summer, according

• Deputy Postmaster General Coughlin Resigns

  Michael S. Coughlin, Deputy Postmaster General since 1987, yesterday submitted his resignation to the U.S. Postal Service’s Board of Governors.Coughlin,

• Fingerhut Names Lansing Chief Executive Officer

  Fingerhut Cos. Inc., the Minnetonka. MN-based cataloger, has named president William J. Lansing as its CEO, assuming the title from Theodore Deikel, who

• K-B Toys Launches New Video Game Delivery System

  K-B Toys, Pittsfield,MA, has launched a new pre-sell feature online at http://www.kbtoys.com that will deliver a pre-ordered video game to the customer’s

• Novus Acquires Garden Design List

  Novus Marketing, Valhalla, NY, has been named manager of the 342,000-name Garden Design Magazine subscribers list. Novus assumes management May 1. The

• Audio Book Club and Doubleday Online to Develop Web Site

  Audio Book Club, Inc., Boca Raton, FL, and Doubleday Online will launch a co-branded Web site early this summer. The site will include a comprehensive

• Short Cuts

  Charles Schwab has been Company of the Year by the Direct Marketing Association Insurance & Financial Services Council (IFSC). Alexander Galanek, senior