Chief Marketer Staff

• Short Cuts

  Crate & Barrel, Northbrook, IL, has launched an e-commerce site, created and maintained by Fry Multimedia Inc. of Ann Arbor, MI. The URL is (http://www.crateandbarrel.com).Barnesandnoble.com

• Collin Street Bakery Appoints ALC as List Manager

  American List Counsel, Princeton, NJ, has been chosen as list manager for Collin Street Bakery. The core lists are the 640,000-name mail order buyers

• DTC Ad Spending Rises $300 Million in 1998

  Spending on direct-to-consumer advertising of prescription drugs in 1998 eclipsed the total spent in 1997 by almost $300 million, according to healthcare

• E4l Joins Forces With Buyitnow.com

  E4L Inc., an Encino, CA-based Internet and infomercial marketer has signed a letter of intent with BuyItNow Inc. to jointly form a new company dedicated

• Direct Listline

  Female Decision Makers This is a file of 96,907 female executives who subscribe to BPI Communications publications such as Adweek, Brandweek and Mediaweek.

• NJ Bill Would Require Spam to Be Labeled

  Senders of unsolicited e-mail to New Jersey residents would be required to label their solicitations “advertisements” according to legislation just introduced

• Short Cuts

  Comedian Paula Poundstone will host The Direct Marketing Association’s 70th International ECHO Awards Ceremony, Oct. 24, 1999, at the 82nd annual conference

• Brann Worldwide Tops DMA’s 1998 Agency Rankings

  Direct response advertising agency Brann Worldwide topped the Direct Marketing Association’s 1998 billings report with $2.7 billion, an increase over

• Playboy Net Loss Spurred by Catalog Income Decline

  Playboy Enterprise Inc., Chicago, reported a net loss of $1 million for quarter ended March 31, a drop from net income of $60,000 a year ago.First quarter

• Web Advertising Lags Way Behind Traditional Media

  Internet advertising, though rising rapidly, still lags far behind expenditures on direct mail, television, magazines, newspapers and other traditional