Chief Marketer Staff
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IDG Manages Two New E-mail Lists
IDG Communications List Services, Framingham, MA, has become manager of the e-mail subscriber lists for two IDG publications. These subscribers have given
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Japanese Mail Container Forgotten for Five Weeks
A freight ship container bearing 31,000 items of mail from the United States remained forgotten and unattended for five weeks in the port of Yokohama
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Metris Cos. Buys $1.3B Portfolio from GE Capital
A subsidiary of credit card marketer Metris Cos. Inc. has agreed to buy a portion of GE Capital’s consumer bank card portfolio. Terms of the transaction,
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DIRECT Listline
Direct Mail Senior Donors This 55,000-name list identifies senior citizens who have donated to a direct mail campaign addressing Social Security and Medicare
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Movie Ticket Frequency Program Expands to Phoenix
MovieFone Inc., the movie listing and ticketing service and American Express Co. have brought their jointly developed moviegoer frequency program in the
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Cendant Names Executive VP-Finance And Chief Accounting Officer
Cendant Corp., New York, has named Jon F. Danski executive vice president-finance and chief accounting officer. Danski joins Cendant’s senior management
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NCR And Quadstone Launch Alliance
NCR Corp. and Quadstone Ltd. launched a strategic partnership today. The London-based alliance, led by NCR’s Financial Solutions Group, centers on Quadstone’s
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USPS Withdraws Request PRC Endorse Mailing Online For Now
The U.S. Postal Service withdrew its request for a Postal Rate Commission endorsement for Mailing Online, an experimental electronic service for expediting
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Short Cuts
Miller/Huber Relationship Marketing, San Francisco, hired David McDermott as managing copywriter. His background includes work for J. Walter Thompson,
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USPS Tests Returns Confirmations
The U.S. Postal Service last week launched a limited test of a program for mailers that combines its Delivery Confirmation and merchandise return services.