Chief Marketer Staff

• PRC Recommends Extension of BRE Service Test

  The Postal Rate Commission is recommending that the U.S. Postal Service’s Board of Governors approve the extension of an experimental weight-averaged

• Worldata Manages Autobytel.com Files

  Worldata has been named list manager of Internet car-buying service Autobytel.com.Roy Schwedelson, CEO of Worldata, told DIRECT postal names will be available

• Live From Chicago: Online Catalog Sales Projected to Hit $11B in 1999

  Online catalog sales are expected to hit $11 billion this year — and surge to $84 billion annually by 2004.These were some of the preliminary findings

• Staples 1Q Sales Up 24%, as Web Partnerships Formed

  Staples Inc., Framingham, MA, has experienced strong first-quarter financial results and announced two partnerships bolstering the company’s Internet

• Cendant Restructures Individual Membership Unit to Focus on DM

  Cendant Corp., New York, has restructured its Individual Membership business into three product-centered units: Travel (Travelers Advantage); Shopping

• Live From Chicago: Buyitonline Goes to The Movies

  You can’t escape “The Phantom Menace,” even at the Catalog Conference.In a move they hope will capitalize on the marketing blitz surrounding today’s release

• CRM Solution Providers Partner With Acxiom’s Data Network

  Acxiom Corp., Conway, AR, used the one-year anniversary of its Acxiom Data Network’s (A.D.N.) debut to trumpet its integration with several customer relationship

• Millard and Markethome Ink Agreement

  E-mail marketing leader MarketHome Inc. and direct response services giant Millard Group Inc., Peterborough, NH, have entered an alliance to provide coordinated

• CVS Purchasing Soma.com

  CVS Corp., the largest retail provider of prescriptions, said it is jump-starting its Internet business by purchasing pharmacy site Soma.com for a transaction

• Three E-commerce Bills Introduced in Congress

  Three pieces of legislation that seek to ban unsolicited bulk commercial e-mail, to prohibit the unauthorized disclosure of personal information obtained