Chief Marketer Staff

• PRC Recommends Extension of BRE Service Test

  The Postal Rate Commission is recommending that the U.S. Postal Service’s Board of Governors approve the extension of an experimental weight-averaged

• American Express to Pay Shipping and Handling for Select DMers

  American Express Co., New York, will pay shipping and handling costs to consumers using their American Express Gold Card, Rewards Plus Gold Card or Platinum

• Live From Chicago: Buyitonline Goes to The Movies

  You can’t escape “The Phantom Menace,” even at the Catalog Conference.In a move they hope will capitalize on the marketing blitz surrounding today’s release

• E-centives Sues CoolSavings for Patent Infringement

  E-centives Inc., the Bethesda, MD-based online promotional and couponing company, has filed a patent infringement lawsuit against CoolSavings.com, its

• Worldata Manages Autobytel.com Files

  Worldata has been named list manager of Internet car-buying service Autobytel.com.Roy Schwedelson, CEO of Worldata, told DIRECT postal names will be available

• Staples 1Q Sales Up 24%, as Web Partnerships Formed

  Staples Inc., Framingham, MA, has experienced strong first-quarter financial results and announced two partnerships bolstering the company’s Internet

• Catalog and Online Grab Growing Amount of Retail Sales: Study

  Catalog and interactive sales, which currently make up 3.46% of the $2.7 trillion retail market, should see their share grow to 6.25% by 2004. The Internet,

• Pay-Per-Call to increase at Declining Rate, Survey Says

  The total revenue for the pay-per-call market in 1998 was $1.6 billion, according to a new Frost & Sullivan report, “North American 900/976 Service Markets.”

• CRM Solution Providers Partner With Acxiom’s Data Network

  Acxiom Corp., Conway, AR, used the one-year anniversary of its Acxiom Data Network’s (A.D.N.) debut to trumpet its integration with several customer relationship

• Millard and Markethome Ink Agreement

  E-mail marketing leader MarketHome Inc. and direct response services giant Millard Group Inc., Peterborough, NH, have entered an alliance to provide coordinated