Chief Marketer Staff

• Gerald Stevens Buys Calyx & Corolla

  Gerald Stevens Inc., the specialty floral and gift retailer, has acquired San Francisco-based Calyx & Corolla (www.calyxandcorolla.com), the floral direct

• Sears Pays Settlement Over Telemarketing Complaint

  Sears, Roebuck and Co. paid an undisclosed amount to a Wheeling, WV, woman after the company settled a complaint alleging it wouldn’t discontinue telemarketing

• Successories 1Q Revenue Dips Slightly

  Successories Inc., the Aurora, IL-based direct marketer of motivational products, reported a net loss of $557,000 on revenue of $12.1 million for the

• DIRECT Listline

  Computer Systems Training Executives A file of 32,226 computer professionals.Cost: $60/MSelections: Title, state/SCFContact: Fred Woolf List Co. Inc.,

• Harte-Hanks Acquires Direct Marketing Associates

  Harte-Hanks Inc., San Antonio, TX, has acquired Direct Marketing Associates Inc. (DMA) of Baltimore. Terms of the agreement were not disclosed.Ken Boone,

• Xerox to Open Call Center in Texas

  Xerox Corp., Rochester, NY, said it will open a “Tele-Web Center” in Irving, TX, in mid-June. The facility will add about 200 jobs in the Dallas area,

• Three E-commerce Bills Introduced in Congress

  Three pieces of legislation that seek to ban unsolicited bulk commercial e-mail, to prohibit the unauthorized disclosure of personal information obtained

• MSGI Reports Net Loss in Third Quarter

  Marketing Services Group Inc., New York, reported a net loss of $1.8 million on revenue of $22.6 million for the third quarter ended March 31, 1999, compared

• Audio Book Club 1Q Gross Sales Up 169%

  Audio Book Club Inc. reported gross profit of $5.3 million on gross sales of $12.8 million for its first quarter ended March 31, 1999, compared to gross

• Short Cuts

  Reader’s Digest, Pleasantville, NY, has launched a new magazine, Reader’s Digest Your Family, aimed at parents of infants through children age 6. The