Chief Marketer Staff

• Louisiana Grand Jury Questions Duke’s $1,900/M Mailing List

  David Duke, a perennial Republican political candidate and former Ku Klux Klan Grand Wizard, has been called before a Louisiana grand jury investigating

• Short Cuts

  Direct marketing agency BrannBlau, formerly Barry Blau & Partners, Inc., has opened a new Baltimore area office at 1111 South Calvert Street. The company

• Who May Already Be A Winner With Sweepstakes Bill

  Legislation establishing the first set of national standards for direct mail sweepstakes solicitations was sent to the full Senate for consideration last

• DTC Drug Ad Spending Hits $1.3 Billion

  The pharmaceutical industry spent $1.3 billion on direct-to-consumer (DTC) ads for prescription drugs in 1998, up from $1 billion in 1997, according to

• FreeWay, North Memorial Health Care Name AORs

  BroadPoint has named Manhattan Marketing Ensemble its agency of record for FreeWay, an advertiser sponsored long-distance service. The promotional campaign

• DIRECT Listline

  Mplayer.com E-mail A 404,712-name master file. These individuals registered as members on Mplayer.com to play games online.Cost: $175/MSelections: Last-three-month

• Garden Botanika’s Losses Grow As Reorganization Continues

  Garden Botanika Inc., Redmond, WA, had fourth-quarter 1998 sales of $39.6 million, down 11% from $44.5 million in fourth-quarter 1997. The company, which

• Commercial Paper Industry Auction Site Forthcoming

  PaperDeals.com, a Web site for the commercial paper industry (www.paperdeals.com), has licensed Moai’s LiveExchange software to launch online auctions.Next

• HouseHold Direct Plans Web Portal for Affinity Markets

  HouseHold Direct Inc., Southbury, CT, plans to launch a new Web portal aimed specifically at affinity markets on the Internet.A portal is a hub or gateway

• DIRECT Listline

  Flyer Magazine A 20,600-name list of active subscribers to this bi-weekly aviation publication. These individuals are not just flying enthusiasts, they