Chief Marketer Staff

• DIRECT Listline

  Mplayer.com E-mail A 404,712-name master file. These individuals registered as members on Mplayer.com to play games online.Cost: $175/MSelections: Last-three-month

• Commercial Paper Industry Auction Site Forthcoming

  PaperDeals.com, a Web site for the commercial paper industry (www.paperdeals.com), has licensed Moai’s LiveExchange software to launch online auctions.Next

• Who May Already Be A Winner With Sweepstakes Bill

  Legislation establishing the first set of national standards for direct mail sweepstakes solicitations was sent to the full Senate for consideration last

• Edison Brothers Sells Women’s Shoe Stores

  Edison Brothers Stores, which previously announced plans to sell off its Big & Tall men’s stores and its Repp By Mail business, has reached an agreement

• DTC Drug Ad Spending Hits $1.3 Billion

  The pharmaceutical industry spent $1.3 billion on direct-to-consumer (DTC) ads for prescription drugs in 1998, up from $1 billion in 1997, according to

• DataSage, E-Dialog Form Strategic Partnership

  E-Dialog, a specialist in interactive direct response marketing, has formed a strategic alliance with DataSage, a developer of integrated customer intelligence

• HouseHold Direct Plans Web Portal for Affinity Markets

  HouseHold Direct Inc., Southbury, CT, plans to launch a new Web portal aimed specifically at affinity markets on the Internet.A portal is a hub or gateway

• Short Cuts

  Retailing giant Kmart Corp., Troy. MI, has named James Eckl vice president, electronic commerce. Eckl will directly oversee the development of the company’s

• Former Postmasters General Endorse Postal Overhaul

  Four of the last five Postmasters General delivered a strong endorsement of legislation in Congress that would overhaul the U.S. Postal Service at the

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  Flyer Magazine A 20,600-name list of active subscribers to this bi-weekly aviation publication. These individuals are not just flying enthusiasts, they