Chief Marketer Staff

• DIRECT Listline

  Coriolis Direct Catalog Buyers A list of 16,973 software developers and animators who purchased books from this direct mail and Web-based catalog. This

• Live From New York: Pushing Prescription Drugs

  If the marketing of prescription drugs is big business-advertising expenditures grew from $500 million in 1996 to $1 billion in 1998-then consumer marketing

• Experian Updates Insource Database

  Database marketing information supplier Experian, Orange, CA, has launch of its next-generation its Insource database.The upgraded database reportedly

• Secure-Screen Offers Deceased Individuals Filter

  KnowledgeBase Marketing Inc., Chapel Hill, NC, has released Secure-Screen, a customer relationship management tool. The initial version of Secure-Screen

• Short Cuts

  OgilvyOne Worldwide named J.G. Sandom director of interactive, North America. Previously, he was director of interactive, New York. Sandom will lead interactive

• New Industrial Product Web Site Debuts

  MROSolution.com Inc., based in Santa Clara, CA, has unveiled its new Web site, IndustrialZones.com, a major global strategic supplier network of industrial

• Live From New York: Henderson Says Standard A Growth Outstrips First Class

  The United States Postal Service may add Internet addresses to its database of street addresses, asserted William J. Henderson, the 71st Postmaster General

• Short Cuts

  Autobytel.com, Irvine, CA, has established a new position, director of database marketing, and selected Craig Ima to fill it. Ima had been director of

• DIRECT Listline

  Linuxworld Conference and Expo IDG Communications is managing this 10,000-name list, which identifies computer professionals who attended this conference

• Ziff-Davis May Sell or Merge Marketing Unit

  Ziff-Davis Inc., New York, said Monday that in response to recent third party expressions of interest it is considering the sale or merger of its technology