Chief Marketer Staff
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Small Customers, High Margins
AFTER FOUR YEARS of brokering equipment leases through the Internet, First Sierra Financial has decided it’s time to set up its own virtual bank.Later
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Time Starved? Join the Club
TIME AND MONEY are probably the most sought-after intangibles in any working woman’s life. Women’s Consumer Network, Washington, DC, is building a membership
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Beyond the Bag
AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic
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DM Service Sector Shows Decline
IN THE WORLD of direct marketing public company investing, there is strength in few, not in numbers.While the average price of DM service supplier stocks
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THE NEW CREW
To a casual visitor, the J. Crew office in the former Wanamaker building in New York probably doesn’t look any different than it did two summers ago.
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Marquis de Sade, Author of Owner’s Manuals
IT’S MY OWN fault for dumping my little Motorola StarTac phone (which tends to disappear in a shirt pocket) and getting one of those jazzy new Nokias
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SUPER CELLAR SELLER
After due consideration, Adam Strum suggests a viognier as an appropriate wine with which to surf the Internet.”Or if you prefer a red, something light
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The Importance of Being Integrated
CUSTOMER relationship management is one of the most talked-about topics today. But what constitutes CRM? How did it evolve and what promise does it hold
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Demerit Badges
QUICK, WHICH HAS a better public image: the Boy Scouts of America or the U.S. Postal Service?The BSA may be counting on its greater popularity in some