Chief Marketer Staff

• Highsmith CEO Elected to Coldwater Creek Board of Directors

  Coldwater Creek, Sandpoint, OH, has elected Duncan Highsmith, president and CEO of Highsmith Inc., to its board of directors. Highsmith is a direct marketer

• Agencies

  Brann Worldwide Leads Agency Pack

  DIRECT RESPONSE advertising agency Brann Worldwide topped the Direct Marketing Association’s 1998 billings report with $2.7 billion, an increase over

• Agencies

  Productivity vs. Profitability

  AS ANYONE who has ever seen one of today’s call centers knows, there are a dizzying array of technology tools to measure calling productivity. Though

• Deals

  McDonald’s Corp., Oak Brook, IL, named The Beanstalk Group, New York City, to handle licensing for consumer products in the U.S. Big Mac wants to expand

• Agencies

  Alice in Internetland

  ALICE WAS BEWILDERED. After all, here she was-credit card in hand, pounding away on the keyboard-ready to spend, spend, spend via the Internet.She felt

• Agencies

  Make a Good First Impression

  IN YEARS GONE BY, the acquisition of new customers was a company’s primary growth strategy. But as we analyze our businesses, we see that understanding

• Deals

  CustomDisc.com, a division of Custom Revolutions Inc., New York City, and BMG Special Products, a division of BMG Entertainment, New York City, have concluded

• AGENCIES

  Gear Shift Frankel & Co., Chicago, expects to lay off some of its 35 Detroit-based employees following the abrupt loss of Oldsmobile’s business in late

• Frequent Virgins

  Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but

• Agencies

  Canadian DMers Do Good, Eh?

  SIX CANADIAN direct marketing firms began an industrywide initiative last month to help the Canadian Red Cross reunite families torn apart by the Balkan