Chief Marketer Staff

• Agencies

  Lost (and Found) in Space

  JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won’t go away.However, it’s difficult to say if print

• Deals

  Haverford, PA-based RealTime Media has paired with CouponSurfer.com, a leading provider of Internet coupons, to offer a bundled package of promotions

• Deals

  Apparel maker/retailer Big Dog Holdings, Santa Barbara, CA, concluded initial licensing agreements with northern CA-based Golden West Specialty Foods

• Agencies

  Scandinavians Impress at Best of Europe

  THE BIG WINNERS in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France included several Scandinavian

• Deals

  McDonald’s Corp., Oak Brook, IL, named The Beanstalk Group, New York City, to handle licensing for consumer products in the U.S. Big Mac wants to expand

• Agencies

  list source

  NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last

• Agencies

  Where Somebody Knows Your Name

  CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off

• Hot Shops

  GLOBAL MOUSETRAP Alcone Marketing Group (No. 23) refocused to target large clients that want both strategic planning and the Irvine CA-based agency’s

• Frequent Virgins

  Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but

• Deals

  CustomDisc.com, a division of Custom Revolutions Inc., New York City, and BMG Special Products, a division of BMG Entertainment, New York City, have concluded