Chief Marketer Staff

• Agencies

  Online Marketers Embrace Privacy Standards

  IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown

• Big Dippers

  You’re a manufacturer tying in your promo with the biggest sports event of the year, the Super Bowl. You plan, you promote, and what happens as a result?The

• Making the Mission Impossible

  In the continuing effort to provide reader value, this month’s column will show you how to save big money on the movies. As for analysis, study the promotional

• Smoke Screams

  No court date has been set for R.J. Reynolds’ antitrust suit against Philip Morris, but the case is gaining momentum. Brown & Williamson and Lorillard

• Agencies

  Change In Store

  The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.

• Campaign trail

  Dr Pepper/Seven Up Inc., the Plano, Texas-based operating division of Cadbury Schweppes, last month launched a $3.3 million promotion with mobile phone

• Agencies

  Home Market

  THOUGH PUNDITS APPLAUD the economic strength of Asians in America, only a few loyalty marketers are taking advantage of it.For one thing, most firms face

• Just Grow Up

  Nike is giving its troupe of athletes a workout in J.C. Penney stores. Penney wasn’t spending Nike’s co-op marketing money fast enough, so Nike went to

• Deals

  H.J. Heinz Co., Pittburgh, has licensed the Boston Market brand name from Boston Chicken, Golden, CO, for a line of packaged goods to be sold via supermarkets.

• Agencies

  Yep, It’s an Interactive Campaign

  RC COLA HAS teamed up with the cartoon “King of the Hill” for an online contest and point-of-purchase sweepstakes.The “Who Said That?” game was promoted