Chief Marketer Staff

• Deals

  H.J. Heinz Co., Pittburgh, has licensed the Boston Market brand name from Boston Chicken, Golden, CO, for a line of packaged goods to be sold via supermarkets.

• Agencies

  Make a Good First Impression

  IN YEARS GONE BY, the acquisition of new customers was a company’s primary growth strategy. But as we analyze our businesses, we see that understanding

• Campaign trail

  Psygnosis. God bless you. That’s not really the sound of an involuntary bodily function, but the name of an entertainment software marketer with high

• Agencies

  Take a Postal Seismic Reading

  DESPITE THE MORE than sufficient signs that the U.S. Postal Service is an institution under stress, there persists within the mailing community, throughout

• JCPenney Makes Multi-Million Dollar Investment in Customer Contact

  J.C. Penney Company, Inc., Plano, TX, has commissioned Melita International, an Atlanta-based customer interaction application provider, to upgrade its

• Agencies

  Collins Staffer Explains Sweepstakes Bill

  SEN. SUSAN COLLINS (R-ME) may refine her tough new sweepstakes bill with an eye toward making it more friendly to direct marketers. But critical elements,

• Frequent Virgins

  Leave it to Virgin Atlantic to forgo frequent flier miles.The London-based airline has made loyalty marketing one of its top priorities this year, but

• Deals

  CustomDisc.com, a division of Custom Revolutions Inc., New York City, and BMG Special Products, a division of BMG Entertainment, New York City, have concluded

• Agencies

  Canadian DMers Do Good, Eh?

  SIX CANADIAN direct marketing firms began an industrywide initiative last month to help the Canadian Red Cross reunite families torn apart by the Balkan

• NetGravity to Integrate NetPerceptions into Ad Server

  NetGravity, San Mateo, CA, which makes software for serving online ads, has entered a partnership to integrate Net Perceptions’ new ad targeting system