Chief Marketer Staff

• Agencies

  Collins Staffer Explains Sweepstakes Bill

  SEN. SUSAN COLLINS (R-ME) may refine her tough new sweepstakes bill with an eye toward making it more friendly to direct marketers. But critical elements,

• Agencies

  Go East, Dmer

  KANG & LEE and Admerasia have two things in common. Both specialize in Asian-American marketing and both extended their services to firms targeting recent

• PC Connection’s B-to-B Ordering System Goes Live

  PC Connection, Merrimack, NH, has tolled out an Internet Business Accounts service that allows businesses and educational and government customers to

• Edith Roman Manages CareerTrack

  Edith Roman Associates Inc., Pearl River, NY, has been appointed manager of the CareerTrack databases of more than 1 million direct mail-generated seminar

• Breaking Down Barriers

  As architects construct a major addition to Flair House this year to prepare Flair Communications Agency for the future, they will inevitably break down

• Deals

  Simon Marketing, a wholly owned subsidiary of Cyrk, Inc., Gloucester, MA, announced a strategic alliance with Artisan Home Entertainment, Santa Monica,

• Agencies

  Online Marketers Embrace Privacy Standards

  IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown

• The Charge BRIGADE

  Types of credit card users are as numerous as, well, types of credit cards. Focus Productivity, Inc. of Ridgefield, CT, applied its GoldMiner modeling

• Agencies

  Living in an Opt-in Environment

  SURPRISES in legislation are rare. Which makes a recent event in the European Parliament quite unusual. Minutes before a debate on the distance selling

• Making (Air) Waves

  Agencies using media to promote is nothing new. But media forming promotion agencies is a groundbreaking innovation. “It’s a whole new concept in this