Chief Marketer Staff

• Agencies

  Lost (and Found) in Space

  JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won’t go away.However, it’s difficult to say if print

• Big Dippers

  You’re a manufacturer tying in your promo with the biggest sports event of the year, the Super Bowl. You plan, you promote, and what happens as a result?The

• New Medical Privacy Legislation Introduced

  Legislation protecting the privacy of medical records gathered momentum when Rep. Gary Condit (D-CA) introduced the Health Information Privacy Act of

• Is Your Sweepstakes Being Hijacked?

  GREETINGS FROM THE SWEEPSTAKES AND PROMOTIONAL GAMING FULFILLMENT TRENCHES! Those of us who provide your P.O. Boxes, sort through your sweepstakes entries,

• Making the Mission Impossible

  In the continuing effort to provide reader value, this month’s column will show you how to save big money on the movies. As for analysis, study the promotional

• Smoke Screams

  No court date has been set for R.J. Reynolds’ antitrust suit against Philip Morris, but the case is gaining momentum. Brown & Williamson and Lorillard

• Agencies

  Do You Really Want to Wait for a Data Warehouse?

  WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would

• Agencies

  Change In Store

  The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.

• Campaign trail

  Dr Pepper/Seven Up Inc., the Plano, Texas-based operating division of Cadbury Schweppes, last month launched a $3.3 million promotion with mobile phone

• Agencies

  list source

  NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last