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Chief Marketer Staff

  • Agencies

    People

    U.S. Interactive Inc., Philadelphia, promoted Philip Calamia to chief financial officer and James Letts to chief information officer. Benjamin Green was

  • Novus Takes on Two Petersen Co-op Programs

    Novus Marketing, Valhalla, NY, has become manager of two new Petersen Publishing Co-op programs.The Petersen Automotive Performance Pak distributes 2

  • Agencies

    New Jersey May Regulate Spam

    SENDERS OF UNSOLICITED e-mail to New Jersey residents would be required by a new bill to label their solicitations as advertisements. The notice must,

  • Agencies

    The Mall in the Family Room

    Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra

  • Oh You Kid

    POG promoter rolls Fingerboards.For promotion pro Brian Theriot, successful market research doesn’t leave the living room.In 1992, after his five-year-old

  • A Brain Bangers Ball

    Leave it to The Phelps Group, Santa Monica, CA, to create a winning promo that teamed Roland Corp., a professionally acclaimed maker of digital pianos,

  • Pepsi: From Stars to Cars

    What will Pepsi-Cola do for an encore after splashing Star Wars villains and heroes on billions of cans this summer? Trot out All-American heroes,of course.A

  • NetGravity to Integrate NetPerceptions into Ad Server

    NetGravity, San Mateo, CA, which makes software for serving online ads, has entered a partnership to integrate Net Perceptions’ new ad targeting system

  • Agencies

    Alice in Internetland

    ALICE WAS BEWILDERED. After all, here she was-credit card in hand, pounding away on the keyboard-ready to spend, spend, spend via the Internet.She felt

  • Agencies

    Nondairy-But Pro-DM

    A SMALL ORLANDO, FL marketer of nondairy foods has made the leap from the grocer’s shelf to direct marketing.Galaxy Foods, which markets soybean-based