Chief Marketer Staff

• Loring Wins 6.5-Million-Name Smoker’s File

  A 6.5-million name Smoker’s Database is available from Loring Direct Response, New York.The file was compiled from consumer surveys conducted by telephone,

• Inforonics DM Effort Targets CIOS, CFOS

  Inforonics (http://www.inforonics.com), a provider of outsourced electronic business management services based in Littleton, MA, will launch a lead-generation

• EU Privacy Negotiations Cast Shadow Over International DM

  A stalemate in negotiations between the United States and theEuropean Union over international personal privacy protections has injected some doubt into

• Online Shoppers to Favor Online Over Offline Stores

  Internet shoppers say they plan to decrease the amount of money they spend at offline retail stores in favor of spending more at online stores, according

• AmEx Forms Alliance With Florida Tourism Group

  American Express and Visit Florida, a tourism-promotion group have formed a strategic agreement to attract more tourists to the state. The deal will include

• Cohn & Wells Changes Name to Cohn & Wells Partners, Restructures

  Cohn & Wells, a San Francisco-based direct marketing agency, has changed its name to Cohn & Wells Partners and will restructure its operations.The newly

• Agencies

  The Literary Latest

  GenderSell PSYCHOLOGIST JUDITH C. Tingley and sales professional Lee E. Robert teamed up to write “GenderSell: How to Sell to the Opposite Sex,” what

• Campaign trail

  Visa USA researched avid football fans – such as those who buy $3 billion a year in licensed NFL merchandise – in plotting 1999-2000 marketing for its

• PROMO’s 1999 Agency of the Year

  Like blowing up buildings? That’s the central, big, noisy, and risky idea for the Sony car stereo’s Xpl-od on the Road campaign. Here’s the concept: Pull

• Deals

  Haverford, PA-based RealTime Media has paired with CouponSurfer.com, a leading provider of Internet coupons, to offer a bundled package of promotions