Chief Marketer Staff
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AZ Marketing Manages Non-Profit Files
AZ Marketing Services, Cos Cob, CT, has been awarded management of 10 non-profit files and the Undercurrent Scuba Divers Newsletter list, which total
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Dow Jones Debuts New Business Site
Dow Jones & Co. said yesterday that it has launched Dowjones.com, a portal site for those looking for information, services or Web resources on almost
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SEC Sues Alleged Fraudulent Internet Mall Promoter
The promoters of a planned Internet shopping mall who raised more than $1 million through telemarketing and direct mail solicitations are being sued for
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Abacus Picks Rainey for EVP and Chief Performance Officer
Abacus Direct Corp., Broomfield, CO, has appointed Brian Rainey to the newly created position of executive vice president and chief performance officer.
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Barnes & Noble Nixes Ingram Book Group Takeover
In the wake of reported disapproval from the Federal Trade Commission, bookseller and direct marketer Barnes & Noble Inc. has ended its proposed $600
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USPS, NNA Team for Joint Mail/Newspaper Ad Campaign
The National Newspaper Association and the U.S. Postal Service are launching a new “Say it in Print” campaign to encourage a blend of mail and newspapers,
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Loring Wins 6.5-Million-Name Smoker’s File
A 6.5-million name Smoker’s Database is available from Loring Direct Response, New City, NY.The file was compiled from consumer surveys conducted by telephone,
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DIRECT Listline
Drake Decision-Makers (Australia) This is a 117,955-name list of Australians who are clients and prospects of Drake, a large international human resources,
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Vitamin Shoppe Separates Online Business, Names Prez
Vitamin Shoppe Industries Inc. has incorporated its Internet business, VitaminShoppe.com (www.vitaminshoppe.com), as a separate subsidiary. VitaminShoppe.com,
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Shinick Named President of Twinlab’s DM Subsidiary
Twinlab Corp., Hauppauge, NY, has named Thomas W. Shinick president of Bronson Laboratories, the company’s nutritional supplement catalog and direct mail