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Chief Marketer Staff

  • Short Cuts

    Experian has named Patrick Bernardi director of marketing communications for its Marketing Solutions division, Schaumburg, IL. Bernardi had been an account

  • InfoUSA Appoints McGovern CFO

    InfoUSA, Omaha, NE, has appointed Jack McGovern as chief financial officer effective July 1. McGovern replaces acting CFO Guatam Gupta, who had served

  • Direct Listline

    Men’s Health Book PIP Inserts are mailed along with Men’s Health and Sports/Fitness One Shot books. Some 350,000 are to be mailed annually.Cost: $65/MContact:

  • Coldwater Creek Cuts Catalog Costs

    Coldwater Creek, Sandpoint, OH, had net sales of $65.1 million in first-quarter 1999, compared with net sales of $79.9 million in first-quarter 1998.

  • Kobs, Smith, Bauer Named to DMA Hall of Fame

    The Direct Marketing Association has named Jim Kobs, chairman and CEO of Kobs Gregory Passavant, and Eddie Smith, champion of the direct marketing industry

  • Beenz.com Appoints Lowe Fox Pavilka

    Beenz.com has awarded its $10 million advertising account to Lowe Fox Pavlika in preparation for a consumer launch in September.The agency will handle

  • Gump’s Now Featured on Dowjones.com

    Gump’s, the gift and jewelry retailer, has started selling merchandise via dowjones.com (http://www.dowjones.com), a new web portal site for business

  • Local Businesses Turn to Web, Study Finds

    The World Wide Web is a leading ad medium for local businesses, according to a study by Kelsy Group, Princeton, NJ, and San Francisco-based ConStat. Inc.The

  • MyPoints.com Enters Swedish Market

    MyPoints.com Inc. has launched a Swedish version of its Mypoints BonusMail program in a strategic partnership with Sweden Post, the state-run postal system.Roughly

  • Conklin Named Managing Director at ThompsonConnect

    Philip Conklin has been named managing director of the New York office of ThompsonConnect, the global direct marketing arm of J. Walter Thompson.Conklin