Chief Marketer Staff

• Short Cuts

  Hanover Direct, Weehawken, NJ, has appointed Frank C. DiMaria senior vice president, sales & marketing, for its Keystone Fulfillment, Inc. subsidiary.

• Appropriations Bill Cuts Federal Funding for USPS

  The U.S. Postal Service, which is expected to post a $200 million profit in September when its fiscal year ends, stands to lose $6.7 million in federal

• Lillian Vernon Trims Revenue, Net Loss

  Lillian Vernon Corp., Rye, NY, had first-quarter fiscal 2000 revenue of $29.1 million, down from $32 million in first-quarter fiscal 1999. The company’s

• DIRECT Listline

  NAOG Outdoor Group Men’s Enhanced Database The database combines 1.7 million members from Handyman Club of America, North American Hunting Club and North

• No Sale Rumor Raises Stock Prices For Williams-Sonoma

  An article in the San Francisco Chronicle Friday reporting on a rumor of a rejected bid for Williams-Sonoma by Starbucks caused as much as a 15% jump

• USPS To Revise Rules For Commercial Mail Receivers

  Bowing to pressure from Congress, the private mailbox industry and privacy advocates, the U.S. Postal Service is reconsidering some of the new rules it

• No Check In The (Direct) Mail For Credit Card Solicitations

  The use of checks or other negotiable instruments in direct mail credit solicitations would be prohibited under a bill introduced last Thursday by Rep.

• Privacy Issues May Derail Banking Reform

  A bill to overhaul the banking laws of the United States may be derailed by Massachusetts Democrat Edward Markey, according to wire reports. To push to

• Experian’s BehaviorBank Now Tailored for Catalogers

  Experian, Orange, CA, has launched a spin-off of BehaviorBank, its self-reported consumer information warehouse. The new product, BehaviorBank for Catalogers,

• Amazon.com Names Galli President and COO

  Online bookseller Amazon.com, Seattle, has named Joseph Galli president/COO. Until April, Galli was president of Black & Decker’s Worldwide Power Tools