Chief Marketer Staff

• Agencies

  Carol Wright Trims Co-op Circulation

  COX DIRECT, Largo, FL, has cut the annual circulation of its Carol Wright cooperative direct mail program from 250 million to 200 million pieces to better

• Agencies

  Tubby Frenzy

  Burger King’s Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted

• NEW AND NOTEWORTHY TOOLS

  Spiegel is my co-pilotRetailers can piggyback on United Airlines’ Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It’s the first Momentum

• Upstart Lighthouse Buys U.K. Shops

  Wall Street deals for marketing services companies are taking on a newdimension. “Category killers,” most notably Snyder Communications, areemerging as

• Agencies

  July 1, 1999

   

• July 1, 1999

   

• Appropriations Bill Cuts Federal Funding for USPS

  The U.S. Postal Service, which is expected to post a $200 million profit in September when its fiscal year ends, stands to lose $6.7 million in federal

• MySoftware Company, NetCreations Offer Email List Prospecting

  Small-business software provider MySoftware Company will provide NetCreation’s PostMasterDirect.com database to its customer via its new email prospecting

• DIRECT Listline

  Accepted College and University Administrators Masterfile This file of 62,000 top administrators include officials responsible for the institution’s operation.

• Big Flower, Thomas H. Lee Merge in $1.9 Billion Re-Capitalization

  Big Flower Holdings, Inc. will be merged into BFH Merger Corp., an entity formed by holding company Thomas H. Lee Co. and financial advisory firm Evercore