Chief Marketer Staff

• Agencies

  The Universal Benefits of Postal Reform

  CRIES OF OUTRAGE from newspaper editorial writers against “junk mail” seem to come in waves. The latest ripple is opposition to House Postal Subcommittee

• Denny’s Diner Back to the Future

  Joe Cloutier likes the new brand of nostalgia being served up at Denny’sRestaurants. Cloutier’s year-old franchise in Rockport, ME, is buildingstores

• Agencies

  Italians Love Ira Gobler!

  REMEMBER ALL THE FUN you had as a child, rolling happily down hills encased in a large plastic “Gobler’s Wobblers” egg? How about those cookouts where

• Agencies

  Getting Into the Internet Bag

  JUMPING INTO THE e-commerce waters is still treacherous. But a brave group of executives has left their safe jobs at luggage company Samsonite to start

• Who’s Really Behind Those FosterGrants?

  REBUILDING A BRAND TAKES FOCUS, PERSEverance, and the right mix of old andnew. We’re contemporizing FosterGrant through “inside-out marketing,”merchandising,

• Agencies

  PARTNERS IN PROGRESS

  UPGRADED SALES and fulfillment automation systems have helped IBM increase sales and cut back-end costs on two lines of midrange computers.Over the past

• AGENCY MOVES PEOPLE JULY 1999

  Kathryn Goodrich named vp-account director at Simon Marketing, Inc., LosAngeles.Laura Lisjak named account supervisor at Davidson Marketing, Inc., Chicago.Also

• Agencies

  Refining Your Systems Proposal

  MANAGEMENT IS ACCUSTOMED to seeing systems development proposals that estimate a return on investment. While such projections are more difficult to arrive

• The Pragmatism Pandemic

  SYDNEY – The integrated marketing movement that has taken hold atthought-leading, bottom-line-driven companies is not solely an Americanphenomenon. Here

• Shagged, Not Stirred

  Motts, Inc., Stamford, CT, launched a line of cocktail mixes in patented”Shagadelic Shakers” as part of a tie-in with New Line Cinema’s Junerelease, Austin