Chief Marketer Staff

• Acquisitions

  ROAD SHOWSVenue operator/event promoter SFX Entertainment, Inc., New York City, willacquire 50 percent of A.H. Enterprises Inc., a leading urban musicpromoter.

• Agencies

  Smells Like… A Good Cause

  HOW A PARTNERSHIP between a marketer and social cause can benefit both parties is the thesis behind “Brand Spirit-How Cause Related Marketing Can Help

• Deals

  Chancellor Media Corp., Dallas, will vote July 13 to approve a $4.1 billionmerger with Austin, TX-based Capstar Broadcasting Corp. that would form thelargest

• Agencies

  Visiting Dave’s World

  IN A WIDE-RANGING keynote address at the recent Catalog Conference in Chicago, Dave Barry for the most part talked about anything but catalogs.And that

• Procter’s Gamble

  When a major retail chain invited Procter & Gamble’s Jim Bechtold to visitits top execs, there were about 10 men in the room – and one woman. Theywanted

• Agencies

  This Is a Test

  ASTROLOGY.NET wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency Acxiom/Direct Media,

• Media

  This is what the media world has come to: A magazine company and a TVnetwork launch an annual extreme sports tournament because the signatureextreme sports

• Direct Mail to Grow 4% This Year: McCann-Erickson

  Direct mail expenditures will grow by about 4% to top $41 billion in 1999, predicted Robert J. Coen, senior vice president and director of forecasting

• Adding Flash and Dazzle

  Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith

• Agencies

  Obi-Wanna Shop Direct

  YOU COULDN’T escape “The Phantom Menace” this spring, even in the world of direct marketing. Here’s two examples of how DMers tried to keep shoppers out