Chief Marketer Staff, Author at Chief Marketer

Play Your Part

THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes

Agencies

Tubby Frenzy

Burger King’s Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted

Campaign Trail

The name of the promo says it all: Bring Home More. That’s exactly whatfish lovers have been doing with Gorton Seafood Co.’s frozen items sincethe company

Agencies

Play Your Part

THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes

Agencies

It’s a Wrap

FISHWRAP, a 5-year-old ‘zine with an editorial mission to poke fun at editorial hype and hysteria in the print media-think an edgy, evil twin of Brill’s

Agencies

Visiting Dave’s World

IN A WIDE-RANGING keynote address at the recent Catalog Conference in Chicago, Dave Barry for the most part talked about anything but catalogs.And that

Agencies

This Is a Test

ASTROLOGY.NET wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency Acxiom/Direct Media,

Agencies

Consumer DMers Retain Market Strength

THE LOFTY RETURNS of a select group of e-commerce firms and turnarounds by a few other marketers are masking otherwise lackluster performance among consumer

DIRECT Listline

Active Outdoor Enthusiasts This 10 million plus name database identifies people interested in a range of “back-to-nature” activities.Cost: $80/MSelections:

Cholesterol Crunch

Kellogg is using a clever continuity program to launch Ensemble, its newcholesterol-healthy grain products.Either that, or Kellogg is using the launch