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Chief Marketer Staff

  • Other Postal Reform Ideas Surfacing in House

    Draft legislation that would essentially gut the postal reform bill pending before the House Government Reform Committee is being circulated by Rep. Steven

  • Agencies

    Flight Makes Right

    TO PARAPHRASE the Spice Girls: What do frequent flyers want, really really want, from their loyalty programs? How do they feel, really really feel, about

  • Canada Goes Green

    THE CANADIAN GOVERNMENT IS getting into retailers’ backyards withReno$ense, a program urging them to merchandise their energy efficiency andhome improvement

  • Paris is Buying

    Paris-based Publicis is acquiring 49 percent of Burrell CommunicationsGroup, Chicago, a leading African-American marketing agency. Terms of thedeal were

  • Agencies

    Smells Like… A Good Cause

    HOW A PARTNERSHIP between a marketer and social cause can benefit both parties is the thesis behind “Brand Spirit-How Cause Related Marketing Can Help

  • Agencies

    Play Your Part

    THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes

  • Agencies

    Retail-tainment Tonight

    I’ve never seen a bumper sticker that said ‘I’d rather be groceryshopping,'” says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers

  • DIRECT Listline

    Active Outdoor Enthusiasts This 10 million plus name database identifies people interested in a range of “back-to-nature” activities.Cost: $80/MSelections:

  • Taking Center Stage

    Brands used to be perfectly content to just sponsor music tours, ponying upsome cash to gain the “presented by” tag at the end of radio spots, primesignage

  • CLIENT SIDE JULY 1999

    Vada Hill, chief marketing officer at Irvine, CA-based Taco Bell and winnerof the Promotion Marketing Association’s Marketer of the Year award for1998,