Chief Marketer Staff

• Primedia’s Intertec Publishing Acquires Two Operations Publications, Conference

  Intertec Publishing has purchased the marketing and customer support magazines and trade show of Target Communications, Norwalk, CT. Intertec is the technical

• Hanover Direct May Be Sold

  Cataloger Hanover Direct, based in Weehawken, NJ, may hire Bear Sterns to investigate the possibility of selling the beleaguered cataloger or spinning

• DIRECT Listline

  Crest Fruit Continuity Buyers List Services Corp. has been chosen to manage this 440,000-name master file. These continuity club members purchased Ruby

• ALC Now Manages Paul Frederick Lists

  ALC of New York LLC, has been appointed manager of Paul Fredrick MenStyle catalog and international buyers lists. The company also serves as the cataloger’s

• Short Cuts

  Shop At Home Inc., the television shopping network based in Nashville, TN, said the price of its 5.8 million share stock offering will be $8.00 per share.

• Ha-Lo Sees Earnings at Half of Analysts Estimates

  Promotional products direct marketer Ha-Lo Industries, Niles. IL, Inc., said earnings for the second-quarter and the next two years will fall short of

• Primedia’s Intertec Publishing Acquires Two Operations Publications, Conference

  Intertec Publishing has purchased the marketing and customer support magazines and trade show of Target Communications, Norwalk, CT. Intertec is the technical

• AutoTradeCenter.Com Posts 831% Income Increase

  Internet car marketer AutoTradeCenter.com Inc, Scottsdale, AZ, reported net income of $115,241for the year ended March 31, an increase of 831% over $12,384

• DIRECT Listline

  Dell Puzzle Magazine Masterfile This file, which is newly managed by List Services Corp., features 182,096 subscribers to at least one of 11 Dell puzzle

• USPS to Pay $4 Million To Study Mailing Habits

  The U.S. Postal Service has awarded two contracts worth $71 million for a study of the public’s mailing habits and for computer equipment to improve its