Chief Marketer Staff

• Agencies

  Mailbox Maelstrom

  A MOVEMENT IS AFOOT to thwart the U.S. Postal Service’s new rules for private mailbox operators, such as Mail Boxes Etc. Opponents say the requirements

• Cholesterol Crunch

  Kellogg is using a clever continuity program to launch Ensemble, its newcholesterol-healthy grain products.Either that, or Kellogg is using the launch

• Agencies

  BusinessHere.com Steps Up to the Auction Biz

  THE LATEST COMPANY TO offer or auction office products and furniture electronically to the small office market decided to try it first in its own backyard

• Agencies

  Tea and Sympathy

  ALTHOUGH LAND’S END has been hogging all the publicity about establishing fun and comprehensive e-commerce Web sites, it is hardly alone. Many smaller

• Agencies

  DIRECTNEWSLINE

  U.S. Bank Kills Phone Effort U.S. BANK HAS halted a controversial telemarketing program only two days after being sued by the Minnesota Attorney General

• Wish Lists

  Funny that both keynote speakers at this year’s Star Power in Hollywoodspent more time bemoaning the promotional opportunities that slipped awaythan the

• Get With the Program

  Packaged goods manufacturers have known for years that a small number ofbuyers account for most of their sales. But “they never really paidattention to

• Agencies

  Flying Solo

  SMALL AIRLINES FLY in a turbulent market. With competitors buzzing at their tails, independents must garner customer loyalty and assert their brand without

• Agencies

  On the Road

  WHEN ATTENDING the National Center for Database Marketing conference in Chicago this month, be sure to pick up your copy of DIRECT’s Show Daily.In addition

• Agencies

  PLAN FOR TOMORROW’S SALES TODAY

  TODAY MARKETING is closer to the edge than ever before. Survival means building one-on-one relationships with customers without face-to-face meetings,