Chief Marketer Staff

• ValueVision Expands Reach With Two Carry Agreements

  ValueVision, a Minneapolis-based home shopping network, has signed agreements with two television programming providers. ValueVision’s total reach will

• Lands’ End Hires Two Merchandising VPs

  Lands’ End Inc,. Dodgeville, Wil, has hired Jennifer V. Falconer as vice president, general merchandising manager of its women’s division. Falconer had

• Polk Brings Segmenting System to the U.S. Auto Market

  The Polk Company, Detroit, has rolled out its PSYTE product after launching it in Canada. PSYTE is a geo- demographic neighborhood classification system

• Barnes & Noble Employees Snap Up Shares in barnesandnoble.com IPO

  Employees of Barnes & Noble, Inc., New York, purchased 4.5 million shares, or almost 16% of the initial public offering of barnesandnoble.com, the company’s

• Catalog Sales Drop In June for Sharper Image

  Sharper Image Corp., San Francisco, had June sales of $20.9 million, a 14% increase from June 1998’s $18.3 million. While total store sales rose, from

• MySoftware Company Acquires MarketHome

  MySoftware Company, Palo Alto, CA, will acquire Berkeley, CA-based MarketHome, Inc., an e-mail campaign management company. The companies expect to close

• DIRECT Listline

  Gooseberry Patch This 109,600-name 12-month buyers file now includes nearly 25,000 first-quarter 1999 buyers.Cost: $90/M (12-month buyers); +$15/M (first-quarter

• Short Cut

  Ron Rossi has joined Cincinnati-based Frequency Marketing Inc., as creative director. He will oversee all of the direct marketing, advertising, Web site

• Chilcutt Manages Ski Limited List and PIP

  Chilcutt Direct Marketing has become the manager of the Ski Limited Watersports and Marine mailing list and the package insert program.The 12-month buyers

• Primedia’s Intertec Publishing Acquires Two Operations Publications, Conference

  Intertec Publishing has purchased the marketing and customer support magazines and trade show of Target Communications, Norwalk, CT. Intertec is the technical