Chief Marketer Staff

• CNET Launches $100 Million Awareness Campaign

  CNET Inc., an Internet technology information firm based in San Francisco, has launched a more than $100 million multi-media advertising campaign to establish

• Show Me More

  In-store demos are more valuable in attracting customers than P-O-Pdisplays, according to a telephone survey of 800 specialty home storemanagers conducted

• Agencies

  list source

  NEW LISTS Handyman Club of America The file names 738,524 individuals who do repair work on their homes. Club members receive a magazine (American How-To),

• Agencies

  Take This $100-Please!

  IF THE ENVELOPE says “Free,” any consumer is guaranteed to open it, right?Actually, only about 60% of those who received a Val-Pak envelope boasting “A

• Kraft Crafts Chief Marketer

  Kraft Foods named its first-ever chief marketing officer in May, tappinglong-time staffer Paula Sneed to take the job. Sneed has been seniorvp-marketing

• Direct Mail to Grow 4% This Year: McCann-Erickson

  Direct mail expenditures will grow by about 4% to top $41 billion in 1999, predicted Robert J. Coen, senior vice president and director of forecasting

• Agencies

  Mailbox Maelstrom

  A MOVEMENT IS AFOOT to thwart the U.S. Postal Service’s new rules for private mailbox operators, such as Mail Boxes Etc. Opponents say the requirements

• Agencies

  Always and Forever-for Now

  Royalty marketers have done a good job of locking in affluent consumers, 71% of whom participate in at least one loyalty program. But the field is wide

• Denny’s Diner Back to the Future

  Joe Cloutier likes the new brand of nostalgia being served up at Denny’sRestaurants. Cloutier’s year-old franchise in Rockport, ME, is buildingstores

• Agencies

  Italians Love Ira Gobler!

  REMEMBER ALL THE FUN you had as a child, rolling happily down hills encased in a large plastic “Gobler’s Wobblers” egg? How about those cookouts where