Chief Marketer Staff

• Staples.com Names I-Traffic as Online Agency

  Office supplies retailer Staples Inc, Framingham, MA, has retained i-traffic as the online advertising and direct marketing agency for its online unit

• DIRECT Listline

  N.S.A. Sweepstakes Report The 10,000 monthly hotline buyers have paid $20 to receive a sweepstakes and contest report. The list is 70% female, and is

• Acxiom, Dun & Bradstreet Agreement Strengthens Small Business Data Source

  Acxiom Corp., Conway, AR, and Dun & Bradstreet, Murray Hill, NJ, have inked a multiyear agreement in which the two companies distribute each others data

• DMA Releases Privacy Promise

  The privacy practices are here. The long-awaited Direct Marketing Association Privacy Promise to American consumers went into effect on July 1.Under the

• DIRECT Listline

  Diamond Essence Catalog Edith Roman Associates Inc., has been appointed manager of a 29,359-name list identifying last-12-month buyers. The catalog offers

• R.R. Donnelley Acquires Freight Systems

  R.R. Donnelley & Sons Co., Chicago, has acquired Freight Systems Inc., a privately held print logistics company headquartered in Pico Rivera, CA.Terms

• Study Says Direct Sales to Increase Enormously by 2010

  Sales of products and services delivered directly to the home (Consumer Direct) will realize enormous gains by 2010, and may account for as much as 24%

• Short Cut

  David H. Holt has been appointed president and CEO of the Printing for Distributors division at Mail-Well Inc., Englewood, CO.

• Foster & Gallagher Acquires Two, Sells Two

  Horticulture direct marketer Foster & Gallagher Inc., Peoria, IL, has acquired two plant catalogs and divested itself of two other companies.The newly

• USPS Opposes Draft Legislation on Hazardous Substances

  The U.S. Postal Service says its “troubled” by draft legislation the Senate Commerce Committee is considering that would transfer control over hazardous