Chief Marketer Staff

• ALC Now Manages Paul Frederick Lists

  ALC of New York LLC, has been appointed manager of Paul Fredrick MenStyle catalog and international buyers lists. The company also serves as the cataloger’s

• Short Cuts

  Shop At Home Inc., the television shopping network based in Nashville, TN, said the price of its 5.8 million share stock offering will be $8.00 per share.

• Ha-Lo Sees Earnings at Half of Analysts Estimates

  Promotional products direct marketer Ha-Lo Industries, Niles. IL, Inc., said earnings for the second-quarter and the next two years will fall short of

• Financial Act Overhaul Gets Data Protection Amendment

  Consumers came closer late last week to winning the right to keep banks, securities firms and insurance companies from sharing their personal data with

• Trend-Lines Climbs Out of Hole in Quarter

  Trend-Lines Inc., a Revere, MA-based woodworking tools cataloger/retailer, reported net income of $170,000 for the quarter ended May 19, a turnaround

• Specialty Catalog Hires New CFO and New VP of Marketing

  Wig cataloger Specialty Catalog Corp., South Easton, MA, has named Thomas McCain senior vice president of finance and CFO, and Bradford Bishop vice president

• DIRECT Listline

  Dell Puzzle Magazine Masterfile This file, which is newly managed by List Services Corp., features 182,096 subscribers to at least one of 11 Dell puzzle

• Primedia’s Intertec Publishing Acquires Two Operations Publications, Conference

  Intertec Publishing has purchased the marketing and customer support magazines and trade show of Target Communications, Norwalk, CT. Intertec is the technical

• CNET Launches $100 Million Awareness Campaign

  CNET Inc., an Internet technology information firm based in San Francisco, has launched a more than $100 million multi-media advertising campaign to establish

• AutoTradeCenter.Com Posts 831% Income Increase

  Internet car marketer AutoTradeCenter.com Inc, Scottsdale, AZ, reported net income of $115,241for the year ended March 31, an increase of 831% over $12,384