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Chief Marketer Staff

  • barnesandnoble.com Launches New Affiliate Program

    Barnesandnoble.com has launched MybnLink, a program designed to turn its customers into booksellers for their own profit or for that of a charity.MybnLink

  • DIRECT Listline

    Siegel Display Products This 24-month file identifies more than 150,000 buyers and inquirers. Siegel Display is a cataloger of literature and portable

  • Mortgage Lender to Close Branches, Focus on Web

    Rock Financial Corp., a Bingham Farms, MI-based mortgage finance firm, will close most of its branches and focus on its online direct mortgage business,

  • InfoUSA Hires Susan Henricks as Executive VP

    InfoUSA has named Susan Henricks executive vice president. Henricks will join the Omaha -based compiler from First Data Enterprises, where she is serving

  • Washington AG Forms Privacy Protection Task Force

    Washington state attorney general Christine Gregoire has formed a task force to examine potential privacy violations by businesses collecting, using and

  • DIRECT Listline

    Gunjournal.com This 2,000-name list of e-mail subscribers is now managed by Uni-Mail List Management. This is the Web site for Gun Journal magazine. These

  • Newsprint Price Hike Could Spill Over to Catalogs

    The cost of printing a catalog on newsprint is expected to go up about 10% later this year, the result of an October hike in the price of newsprint planned

  • Short Cut

    Online marketer 1-800-Flowers.com Inc. plans an initial public offering of six million Class A common shares that may be priced between $16-18 per share.

  • JCPenney Reports Slight Catalog Sales Dropoff

    Cataloger/retailer J. C. Penney Co. Inc., Plano, TX, reported catalog sales for five weeks ended July 3 decreased 0.3% to $294 million from $295 million

  • DIRECT Listline

    N.S.A. Sweepstakes Report The 10,000 monthly hotline buyers have paid $20 to receive a sweepstakes and contest report. The list is 70% female, and is