Chief Marketer Staff

• DIRECT Listline

  Gooseberry Patch This 109,600-name 12-month buyers file now includes nearly 25,000 first-quarter 1999 buyers.Cost: $90/M (12-month buyers); +$15/M (first-quarter

• ValueVision Expands Reach With Two Carry Agreements

  ValueVision, a Minneapolis-based home shopping network, has signed agreements with two television programming providers. ValueVision’s total reach will

• Chilcutt Manages Ski Limited List and PIP

  Chilcutt Direct Marketing has become the manager of the Ski Limited Watersports and Marine mailing list and the package insert program.The 12-month buyers

• Polk Brings Segmenting System to the U.S. Auto Market

  The Polk Company, Detroit, has rolled out its PSYTE product after launching it in Canada. PSYTE is a geo- demographic neighborhood classification system

• Lands’ End Hires Two Merchandising VPs

  Lands’ End Inc,. Dodgeville, Wil, has hired Jennifer V. Falconer as vice president, general merchandising manager of its women’s division. Falconer had

• Barnes & Noble Employees Snap Up Shares in barnesandnoble.com IPO

  Employees of Barnes & Noble, Inc., New York, purchased 4.5 million shares, or almost 16% of the initial public offering of barnesandnoble.com, the company’s

• MySoftware Company Acquires MarketHome

  MySoftware Company, Palo Alto, CA, will acquire Berkeley, CA-based MarketHome, Inc., an e-mail campaign management company. The companies expect to close

• ALC Now Manages Paul Frederick Lists

  ALC of New York LLC, has been appointed manager of Paul Fredrick MenStyle catalog and international buyers lists. The company also serves as the cataloger’s

• Financial Act Overhaul Gets Data Protection Amendment

  Consumers came closer late last week to winning the right to keep banks, securities firms and insurance companies from sharing their personal data with

• Ha-Lo Sees Earnings at Half of Analysts Estimates

  Promotional products direct marketer Ha-Lo Industries, Niles. IL, Inc., said earnings for the second-quarter and the next two years will fall short of