Chief Marketer Staff

• Novus Sues Former Veep Smith

  Novus Marketing Inc., Minneapolis, has sued a former top executive of its list management division, alleging that she will “inevitably” reveal Novus trade

• Sony/Time-Warner Joint Venture To Take On Amazon.com

  Columbia House, a joint venture between Sony Corp. and Time-Warner Inc. will merge with CDNOW Inc.While the new company’s name and president have yet

• Talbot’s To Launch E-Commerce Site

  Talbot’s Inc. will launch an e-commerce Web site in the fall for the 1999 holiday season. The Web site, www.talbots.com, is being developed by Business

• USPS Study Proves DMers Don’t Pollute

  The U.S. Postal Service recently released the results of an 11-month old report that pegged the environmental cost of commercial and nonprofit Standard

• DIRECT Listline

  International Book Buyers This is a 589,261-name master file. It contains the names of people who buy books about their hobbies such as home arts, home

• DMA Applauds FTC

  The Direct Marketing Association applauded the Federal Trade Commission report, “Self Regulation and Online Privacy: A Report to Congress,” which finds

• Hanover Names New President To Gump’s

  Hanover Direct Inc., Weehawken, NJ, named John DiFrancesco president-Gump’s Direct Marketing, making him head of both Gump’s by Mail and the gumps.com

• Quebecor And World Color To Merge

  Quebecor Printing Inc. will acquire World Color Press Inc. for approximately $2.7 billion, including debt. The combined company, to be called Quebecor

• barnesandnoble.com Launches New Affiliate Program

  Barnesandnoble.com has launched MybnLink, a program designed to turn its customers into booksellers for their own profit or for that of a charity.MybnLink

• Euro RSCG Launches The Sales Machine

  Euro RSCG Worldwide has launched The Sales Machine, a network of 76 agencies in 40 countries offering consulting as well direct and database marketing,