Chief Marketer Staff

• ITAA Forms Agreement With Online Privacy Program

  The Information Technology Association of America (ITAA), Arlington, VA, has formed a new co-marketing agreement with the online privacy program of BBBOnLine

• July 30 Deadline for DMI-ALC Deal

  The clock is ticking on the proposed American List Counsel/Direct Media Inc. deal. A non-binding letter of intent signed by Princeton, NJ-based ALC and

• Circulation DM Innovator J. Wendell Forbes Dies

  J. Wendell Forbes, longtime publisher of Guideposts magazine and circulation direct marketing innovator, died July 7 in Danbury, CT.Forbes was among the

• Live From DMI’s B-to-B Co-op: Acxiom Eyes Business Co-op DB

  If broker recommendations, competitive conditions or client requests dictate, Acxiom Corp. could quickly roll out a business-to-business co-op database

• Postal Service to Refund Nonprofits Over Periodicals

  The U.S. Postal Service has been authorized by its Board of Governors to refund thousands of dollars in excess postage to nonprofit mailers who paid more

• DIRECT Listline

  Pet-Club.com This 12,453-name file identifies e-mail responders who filled out a registration form with the National Pet Club. Membership benefits include

• Onsale to Buy Egghead.com for $400 Million

  Internet marketer/auctioneer Onsale Inc., Menlo Park, CA, has agreed to buy Egghead.com Inc., the online computer hardware and software retailer, for

• Peppers and Rogers, Direct to Launch 1to1 Magazine

  1to1 magazine, the first publication devoted entirely to one-to-one marketing and management, will appear in October as the result of a joint venture

• MSGI to Acquire Grizzard for $100 Million

  Marketing Services Group Inc., New York, has signed a binding agreement to acquire Atlanta-based direct response agency Grizzard Communications Group

• DIRECT Listline

  International Book Buyers This is a 589,261-name master file. It contains the names of people who buy books about their hobbies such as home arts, home