Chief Marketer Staff

• Sweepstakes Industry to Defend Itself at House Hearings

  Sweepstakes mailers, under attack in recent months by state and federal officials, are expected to be strongly defended later this month at a Congressional

• California Man Pleads Guilty to Net Fraud

  In one of the first prosecutions of online auction fraud, a California man has pleaded guilty to defrauding buyers on the eBay Inc. site, according to

• Public TV List-Swap Flap Could Endanger Funding

  Funding for public television stations across the nation may be in jeopardy because of allegations that Boston public television station WGBH improperly

• InfoUSA Sues Acxiom Over Alleged Data Sale to Staples

  InfoUSA has filed a lawsuit alleging that Acxiom Corp., in violation of a licensing agreement, sold InfoUSA’s business-to-business data to Staples Inc.

• Live From the DMI: Survey Says Customers to Get More Solicitations

  Companies are mailing more to their existing customers–and are more pleased with the results, according to survey results presented yesterday at Acxiom/Direct

• ITAA Forms Agreement With Online Privacy Program

  The Information Technology Association of America (ITAA), Arlington, VA, has formed a new co-marketing agreement with the online privacy program of BBBOnLine

• DIRECT Listline

  Professional Uniforms A list of 77,666 12-month buyers and inquirers who purchased through the mail from this Uniforms catalog. These individuals are

• USPS Ends 3rdQ With $1 Billion Net Profit

  The U.S. Postal Service ended the third quarter of fiscal 1999 with a net profit of slightly more than $1 billion, according to M. Richard Porras, chief

• J. Jill Reports 31% Increase in Sales

  Cataloger J. Jill Group Inc., Hingham, MA, reports sales for the second quarter and six months ended June 26, increased 31% to $78 million from $59.4

• Live from the DMI: Web Catalogers Maximize Profits by Minimizing Missteps

  Web marketers wishing to join the 43% of sites that are profitable have their work cut out for them–provided they are willing to actively market their