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Chief Marketer Staff

  • USPS Study Proves DMers Don’t Pollute

    The U.S. Postal Service recently released the results of an 11-month old report that pegged the environmental cost of commercial and nonprofit Standard

  • DMA Applauds FTC

    The Direct Marketing Association applauded the Federal Trade Commission report, “Self Regulation and Online Privacy: A Report to Congress,” which finds

  • Novus Sues Former Veep Smith

    Novus Marketing Inc., Minneapolis, has sued a former top executive of its list management division, alleging that she will “inevitably” reveal Novus trade

  • Euro RSCG Launches The Sales Machine

    Euro RSCG Worldwide has launched The Sales Machine, a network of 76 agencies in 40 countries offering consulting as well direct and database marketing,

  • barnesandnoble.com Launches New Affiliate Program

    Barnesandnoble.com has launched MybnLink, a program designed to turn its customers into booksellers for their own profit or for that of a charity.MybnLink

  • Disney To Buy Infoseek To Launch Go

    The Walt Disney Co. will buy the 57% of Infoseek Corp. it doesn’t own to create a new Internet business to be called go.com. Go.com will be a combination

  • DIRECT Listline

    Siegel Display Products This 24-month file identifies more than 150,000 buyers and inquirers. Siegel Display is a cataloger of literature and portable

  • Quebecor And World Color To Merge

    Quebecor Printing Inc. will acquire World Color Press Inc. for approximately $2.7 billion, including debt. The combined company, to be called Quebecor

  • DIRECT Listline

    Gunjournal.com This 2,000-name list of e-mail subscribers is now managed by Uni-Mail List Management. This is the Web site for Gun Journal magazine. These

  • Short Cut

    Online marketer 1-800-Flowers.com Inc. plans an initial public offering of six million Class A common shares that may be priced between $16-18 per share.