Chief Marketer Staff

• MSGI to Acquire Grizzard for $100 Million

  Marketing Services Group Inc., New York, has signed a binding agreement to acquire Atlanta-based direct response agency Grizzard Communications Group

• Peppers and Rogers, Direct to Launch 1to1 Magazine

  1to1 magazine, the first publication devoted entirely to one-to-one marketing and management, will appear in October as the result of a joint venture

• Postal Service to Refund Nonprofits Over Periodicals

  The U.S. Postal Service has been authorized by its Board of Governors to refund thousands of dollars in excess postage to nonprofit mailers who paid more

• Live From DMI’s B-to-B Co-op: Acxiom Eyes Business Co-op DB

  If broker recommendations, competitive conditions or client requests dictate, Acxiom Corp. could quickly roll out a business-to-business co-op database

• Onsale to Buy Egghead.com for $400 Million

  Internet marketer/auctioneer Onsale Inc., Menlo Park, CA, has agreed to buy Egghead.com Inc., the online computer hardware and software retailer, for

• DIRECT Listline

  International Book Buyers This is a 589,261-name master file. It contains the names of people who buy books about their hobbies such as home arts, home

• DMA Applauds FTC

  The Direct Marketing Association applauded the Federal Trade Commission report, “Self Regulation and Online Privacy: A Report to Congress,” which finds

• Hanover Names New President To Gump’s

  Hanover Direct Inc., Weehawken, NJ, named John DiFrancesco president-Gump’s Direct Marketing, making him head of both Gump’s by Mail and the gumps.com

• E*TRADE Buys TIR

  E*TRADE Group Inc. will acquire TIR Holdings Ltd. The acquisition of the international financial services is expected to help E*TRADE become the first

• USPS Study Proves DMers Don’t Pollute

  The U.S. Postal Service recently released the results of an 11-month old report that pegged the environmental cost of commercial and nonprofit Standard