Chief Marketer Staff
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R.R. Donnelly Net Income Down in Second Quarter
Printer R.R. Donnelley and Sons Co., Chicago, reports net income, including one-time items, totaled $52 million for the second quarter and $96 million
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Reliant/QVC Form Product-Testing Agreement
Infomercial producer Reliant Interactive Media Corp. has entered into an agreement with home-shopping network QVC to propose, test and market its latest
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Spiegel Revenue Increased 10% in 2nd Quarter
Spiegel Inc., Downers Grove, IL, reported revenue for the second quarter increased 10% to $752 million from $684 million last year, driven by an increase
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Mail-Well Enjoys Record Sales for 13th Quarter
Mail-Well Inc., a giant printing concern in Englewood, CO, reports second-quarter sales increased 25% to $439 million from the same period a year ago.
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DIRECT Listline
Women Executives & Professionals This file identifies 1.3 million of these executives. Their professions include banking, medicine and government service.Cost:
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Short Cuts
Eddie Bauer, Redmond, WA, has appointed Mark Staudinger to the position of divisional vice president of interactive media. Staudinger, who replaces Judy
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DIRECT Listline
Credit Opportunists This three-month hotline file identifies 1.8 million people.Cost: $60/MSelections: Gender, age, credit card holders, children’s age/gender,
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Damark Cuts Losses but Posts Revenue Drop
Cataloger Damark International Inc., Minneapolis, reported a net loss of $1.4 million for the quarter ended July 3, an improvement over a net loss of
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Draft Buys Hong Kong Agency
DraftWorldwide, Chicago, has acquired Strategic Solutions, Hong Kong, a marketing agency with a direct response practice. Terms were not disclosed.Strategic
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KBkids.com Taps Keystone Fulfillment For Back-End Work
Keystone Fulfillment, the fulfillment unit of cataloger Hanover Direct, will handle fulfillment and processing for KBkids.com, a new internet joint venture