Chief Marketer Staff

• Lands’ End Sales Up 6.4% for 2nd Q

  Lands’ End Inc., Dodgeville, WI, reports that net sales for its second quarter ended July 30, 1999, totaled $254.6 million, up 6.4% from sales of $239.2

• Val-Pak Determines Customer Profile

  Val-Pak Direct Marketing Systems Inc., Largo, FL, has found in a survey of its customers that the No. 1 use of the company’s coupons was for general services

• Alloy Online Debuts Teen Auction Service

  Cataloger and online marketer Alloy Online Inc., New York, has launched Alloy Auctions which claims to be the first and only service focusing on products

• Staples To Acquire Three European Office Retailers

  Office products retailing and direct marketing giant Staples Inc., Framingham, MA, has signed a definitive agreement to acquire three European office

• Tupperware Goes the Online Route

  Tupperware, the housewares direct selling operation and cataloger, has jumped on the online marketing bandwagon with a new site located at http://www.tupperware.comThe

• Short Cuts

  The Direct Marketing Asssociati0on has tapped AGA Catalog Marketing & Design to redesign its consumer Web site, http://www.shopthenet.org. The site is

• DIRECT Listline

  Mail Order Buyers (Women’s Shoes) The 247,102 individuals in this file have purchased women’s footwear from the Masseys shoe catalog during the past 12

• Knickerbocker Cuts Losses As It Shifts From DR To Net

  Gifts marketer L. L. Knickerbocker Co., Inc., Lake Forest, CA, Inc. reported a net loss of $1.1 million for the quarter ended June 30, an improvement

• J.C. Whitney Sues Over Software Performance

  A major auto supply cataloger is trying to recover money it spent on an allegedly faulty software system.J.C. Whitney, LaSalle, IL, filed suit in June

• Birthday Express.com Plans $25MM Branding and Marketing Campaign

  Birthday Express.com, a Web-based provider of children’s birthday party products and services, has sold a minority interest in itself to a venture capital