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Chief Marketer Staff

  • Fans Can Tweet “Dollhouse” Star via New Web Ad Format

    To publicize the July 28 release of the first season of the TV series “Dollhouse” on Blu-ray disc and DVD, Fox Home Entertainment is deploying a new rich media ad format that lets fans of the Joss Whedon thriller tweet directly to series star Eliza Dushku

  • McCormick & Schmick’s Offers Dinner & a Show

    White-tablecloth seafood restaurant chain McCormick & Schmick’s is preparing to launch a promotion meant to satisfy customers’ summer entertainment needs as well as their palates

  • Back-to-School Shopping Hits the Skids

    Spending on school supplies has hit the chopping block

  • Mobile

    Meredith Takes Stake In Mobile Marketing Firm

    Meredith Corp. has taken a stake in The Hyperfactory, an independent mobile specialist. The value of the stake was not disclosed.

  • News Briefs

    HEINZ PORTION CONTROL: a division of Heinz North America division, has partnered with the Del Sol Food Co.to launch a line of Briannas All-Natural Salad Dressing

  • Mobile

    Epsilon’s Iaccarino Joins Mobile Messenger As CEO

    Michael Iaccarino has been appointed CEO of Mobile Messenger, a mobile content technology, aggregation and services provider.

  • Agencies

    Quebecor Emerges From Bankruptcy Protection, Changes Name

    Quebecor World Inc. has emerged from bankruptcy protection in both the United States and Canada. Upon its emergence, the company changed its name to World Color Press Inc.

  • Overstock Turns Profitable In Second Quarter

    Overstock.com generated second-quarter 2009 revenue of $176.1 million, a 7% drop from the $188.8 million it pulled in a year ago. Don’t weep for the online discount merchandise retailer, however: Despite the drop in sales, it turned a $7.4 million net loss into $389,000 in net income during the most recent quarter. More, along with The Analyst’s Take, follows.

  • Agencies

    Meet the Broker: Wendy Peichel

    Today we meet Wendy Peichel, senior business development manager at Options Media in Boca Raton, FL where, for the past three years, she has dedicated herself to furthering the practices of e-mail and mobile marketing.

  • Listline e-Newsletter 7/22

    Chilcutt Direct Marketing has assumed management of this file featuring 10,000 magazine subscribers sourced from direct mail, the Internet and
    co-marketing offers