Chief Marketer Staff
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Listline e-Newsletter 7/28
This file names 32,955 direct mail-sold individuals who have given to this Roman Catholic organization
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Agencies
HBO Turns W Hotels’ Bungalow into “Entourage” Experience
HBO has taken over a bungalow in the newly opened W Hotels in South Beach, Miami, transforming it into a branded experience of its hit comedy series “Entourage”
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Agencies
HP’s YouTube Video Contest is Hands-On and Hands-Only
Computer maker HP is ready to make everything about you famous—except your face
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AMP Agency Buys Rock Coast Media
Experiential marketing agency AMP Agency, has acquired Rock Coast Media, Inc.,
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GNC in Licensing Deal to Market Food, Apparel
For the first time in 75 years, General Nutrition Centers is licensing its brand name to market a robust line of branded consumer products
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Sales Up, Income Off In Amazon’s Second Quarter
While Amazon
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JetBlue Lets Fans Pick the Acts at T5 Terminal Concerts
Airport music usually gets delivered in one of two ways: through speakers hidden in planters, or via ear buds. But JetBlue is hoping to make some noise with “Live from T5”
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Bernhart To Moderate DM Jobs Tweetchat
Jerry Bernhart will moderate an upcoming Twitter chat session on all aspects of jobs and hiring within the direct marketing community.
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Agencies
Garrubbo Joins ShopNBC’s Board
Electronic retailer ShopNBC has appointed direct response veteran Edwin P. Garrubbo to its board of directors, effective July 24.
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Agencies
Direct Strong For Nutrition Firm NBTY
Third-quarter revenue for nutritional supplement marketer NBTY rose from $535 million a year ago to $652 million during the quarter just ended. The company