Chief Marketer Staff
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Agencies
P&I Postscripts
TBA GLOBAL: the connective marketing and communications agency, has reached an exclusive agreement with UK-based instinctif to bring employee engagement services to North America
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Sen. David Vitter, Coach Joe To Keynote ATA Conference
Senator David Vitter (R-LA), will be a keynote speaker at the American Teleservices Association’s Conference and Expo.
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Carnival Cruise Lines Expands Relationship With Omniture
Carnival Cruise Lines has selected Omniture Test&Target to enhance the cruise line
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NHL Expands E-Commerce Contract With GSI Commerce
The National Hockey League has extended and expanded its relationship with GSI Commerce, a multichannel retailing services provider.
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Ad Agency Conglomerates Take Revenue, Income Hits
Advertising conglomerate Interpublic Group of Companies reported $1.47 billion in revenue during its most recent second quarter, a drop from the $1.84 billion it recorded during second-quarter 2008. The company
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Email
Many E-mail Marketers Don’t Test: eROI
More than a third of e-mail marketers are not testing their campaigns, according to a study recently released by marketing services firm eROI.
And of the just over 37% who said they aren
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Email
Smart Letter Watch: List Pro Writes In
An article published in this newsletter two weeks ago in which a marketer claimed to have been scammed in a list deal prompted David Kanter, president of list concern AccuList to write a letter to the editor explaining how e-mail list rental actually (or should) work:
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Email
Stupid Marketer Watch: But I Don’t Have an Account!
For an example of a company that apparently knows nothing about the current state of personal e-mail security threats, look no further than Rite Aid
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Email
Big Reputation Changes Loom: What They Mean to You
In a trend that may dramatically increase some e-mail marketers