Chief Marketer Staff

• The Chieftains

  QUESTION: WILL CONSUMERS START SPENDING MORE CONFIDENTLY BEFORE THE END OF THIS YEAR, OR SHOULD MARKETERS EXPECT THEY’LL SCRIMP INTO 2010? ROSEMARIE B.

• MUST SEE DRTV

  Before you change the channel, be aware that DRTV is more than yell and sell, gut busters and cash-for-gold commercials. Direct response television is

• Three Techs, Three Takeaways

  BING is Microsoft’s reboot of its Live Search, a perennial third in the search engine races. Last June Microsoft revamped it as a decision engine with

• Playing to Win

  Spend time with a child and you’ll see the world in a different way. Unencumbered by the restraints of adulthood, they imagine and reimagine the world

• Agencies

  Setting the Stage

  The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of

• WHAT THE USPS IS UP AGAINST

  The Washington Post recently editorialized that the U.S. Postal Service must take radical steps to survive in the 21st Century. Nobody disputes this.

• Agencies

  Moms Value the Web Difference

  Web parenting resource BabyCenter.com has produced research to show how reliant today’s moms are on technology. And to back it up, they released an app

• Agencies

  Unity in the Ranks

  Through a national database appending initiative this spring, the United Jewish Communities/Jewish Federations of North America was able to help local

• MOVING PRODUCT

  Victoria’s Secret has one. So do Sears, Best Buy, Target and Barnes & Noble. If you, too, are thinking of a mobile commerce site, here are some tips to

• CM POLL: Do-Over Dilemma

  If you could start your career all over again, would you still go into marketing? Yes51% No25% You’re kidding, right?22% Take the Daily Special Poll,