Chief Marketer Staff

• Q&A: WWE Squares Off Against Slump

  World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump

• GUNSLINGERS GO HOME

  Sometimes it seems like chief marketing officers are living in the Wild Wild West, riding their horses from town to town, frequenting one saloon after

• OCHO CINCO OR OCHO TWITTO?

  Have you been to Chad Formerly Known As Johnson Ocho Cinco’s Twitter page? Neither has Ocho Cinco, apparently (maybe it’s not the real one), but he wants

• CMO Personal File: John Frascotti

  CHIEF MARKETER: Were you in the toy industry before Hasbro? FRASCOTTI: No. Though I feel like my background in an interesting way prepared me for this

• Agencies

  P&I Product Showcase

  Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter

• Agencies

  Destination: Loyalty

  Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.

• Consider All the Variables

  Accepted wisdom cautions against measuring customers by how much revenue they generate. The key metric is their profitability. Measuring profitability

• The Chieftains

  QUESTION: WILL CONSUMERS START SPENDING MORE CONFIDENTLY BEFORE THE END OF THIS YEAR, OR SHOULD MARKETERS EXPECT THEY’LL SCRIMP INTO 2010? ROSEMARIE B.

• Brands Out Front at BlogHer ’09

  For a conference of female citizen journalists, last month’s BlogHer ’09 in Chicago sported some marquee names, including Tina Brown, Paula Deen and Tim

• Agencies

  Now Why’d They Do That?

  Advanced analytics tools are a priority for companies today. Because they show companies where to trim, where to expand and where to change ingrained